Know What Is Actually Working.
Half your marketing works. Without measurement, you have no idea which half — so you keep funding both.
What Analytics & Attribution means
Analytics and attribution is the practice of collecting reliable marketing data and connecting each lead or sale back to the channel and campaign that produced it.
How the work actually runs.
Define outcomes
Agree what actually counts as a result: an enquiry, a booked call, a sale. Sessions and impressions are not outcomes.
Instrument properly
Consistent event naming across the site, ads platforms and CRM, so numbers reconcile instead of contradicting each other.
Capture the phone
For most local businesses the phone is the primary conversion. Untracked calls make your best channel look like your worst.
Report for decisions
A view that answers what to do next, rather than forty charts nobody opens twice.
How Nine99 approaches it.
Measure outcomes, not activity
Sessions and impressions are not results. We track enquiries, calls, bookings and sales.
One consistent data layer
Events named and structured the same way everywhere, so numbers reconcile instead of contradicting each other.
Phone calls counted
For most local businesses the phone is the main conversion. Untracked calls make your best channel look like your worst.
Reporting you can act on
A dashboard that answers what to do next, not forty charts nobody opens twice.
What people get wrong.
Plain corrections to the things we hear most often.
Myth: Analytics is just installing a tracking tag.
Fact: A tag collects traffic. Attribution requires deliberate event design, call tracking and a link back to what actually became revenue.
Myth: The platform numbers must be right.
Fact: Ad platforms use generous attribution windows and grade their own homework. Totals routinely exceed real orders.
Myth: More dashboards means more insight.
Fact: Unread dashboards are decoration. One report that changes a decision beats twelve that do not.
What we actually look at.
Not promised outcomes — the real signals we measure and report on.
- Conversion tracking accuracy and duplication
- Share of leads with a known source
- Calls and forms attributed to channel
- Platform-reported versus CRM-confirmed conversions
- Cost per qualified lead by channel
What’s included.
Scope is agreed up front, in writing. You always know what you are buying before you buy it.
- GA4 configuration
- Google Search Console setup
- Call tracking
- Form attribution
- Campaign tracking and UTMs
- Conversion tracking
- Dashboards and reporting
- CRM attribution
- Lead-source reporting
Straight answers.
Why do platform numbers disagree with my analytics?
Different attribution windows, models and definitions of a conversion. Platforms also grade their own homework. We reconcile the sources and tell you which to trust for which decision.
Do I need call tracking?
If a meaningful share of your enquiries arrive by phone, yes. Otherwise you are optimizing on partial data and probably defunding what actually works.
Is analytics included with a $999 website?
Analytics installation is included so you have data from launch. Deeper attribution, call tracking and dashboards are a separate engagement.
Works well with.
- Conversion Rate OptimizationDoubling your traffic is expensive. Fixing why half your visitors leave is usually cheaper and faster.Explore
- Google AdsA click is not a customer. If nobody is measuring what happens after the click, you are buying traffic and calling it marketing.Explore
- SEOSearch traffic is the only channel that keeps working after you stop paying for it. It is also the slowest to fake.Explore
- Marketing AutomationThe business that replies first usually wins. Automation makes first place the default instead of a lucky accident.Explore
Start with a website that works.
$999 one-time. Live in as little as 3 days, with 3 months of hosting included. Add Analytics & Attribution when you are ready.