Be the Answer AI Reaches For.
People increasingly ask an AI instead of scrolling a results page. Whether your business gets mentioned is now a marketing discipline.
What GEO means
Generative Engine Optimization (GEO) is the practice of structuring a brand’s information, content and entity signals so that generative AI systems can accurately understand, retrieve and reference the business when answering relevant questions.
How the work actually runs.
Entity definition
State clearly and consistently who the business is, what it sells, where it operates and what makes it credible — everywhere it appears.
Machine-readable structure
Structured data, clean semantics and explicit definitions so nothing has to be inferred or guessed.
Topical depth
Comprehensive coverage of the subjects you want to be associated with. Generative systems discard thin sources.
Corroboration
Consistent, accurate references elsewhere on the web. Credibility is what makes a source worth citing.
How Nine99 approaches it.
Be unambiguous about who you are
AI systems reason over entities. If your business, services and service area are stated clearly and consistently, you are far easier to retrieve correctly.
Depth beats keyword sprinkling
Generative systems favour sources that comprehensively cover a subject. Thin pages stuffed with phrases are exactly what they discard.
Machine-readable by design
Structured data, clean semantics and explicit definitions make your content easy to parse rather than something to guess at.
Credibility is the currency
Being referenced elsewhere, consistently and accurately, is what makes a source look trustworthy to a system deciding what to cite.
What people get wrong.
Plain corrections to the things we hear most often.
Myth: You can pay to be recommended by AI.
Fact: No agency can force a generative system to recommend a company. Anyone selling that is misleading you. What is controllable is being findable, unambiguous and credible.
Myth: GEO is completely separate from SEO.
Fact: They overlap heavily. Strong technical SEO is a prerequisite — if a page cannot be crawled and understood, it cannot be retrieved either.
Myth: It is too early to bother.
Fact: The groundwork — accurate entity data, structured markup, real depth — improves conventional search simultaneously. That makes it low-regret rather than speculative.
What we actually look at.
Not promised outcomes — the real signals we measure and report on.
- Consistency of core business facts across the web
- Structured data validity and coverage
- Depth of coverage on target subjects
- Brand mentions and references earned
- Whether assistants describe the business accurately when asked
What’s included.
Scope is agreed up front, in writing. You always know what you are buying before you buy it.
- Entity and brand authority development
- Structured, machine-readable information
- Authoritative, genuinely useful content
- Source credibility and citation strategy
- Topical depth across a subject area
- Structured data implementation
- Brand mention and reference building
- Consistency of facts across the web
Straight answers.
Can you guarantee that AI tools will recommend my business?
No. No agency can force an AI system to recommend a company, and anyone claiming otherwise is not being straight with you. What we can do is remove the reasons you are hard to find, understand and trust — which is what improves your odds.
How is GEO different from SEO?
They overlap heavily. SEO optimizes for ranked lists of links; GEO optimizes for being understood, retrieved and referenced inside a generated answer. Strong technical SEO is a prerequisite, not a substitute.
Is GEO worth doing yet?
The groundwork — accurate entity information, structured data, genuine topical depth — improves conventional search at the same time. That makes it low-regret work rather than a speculative bet.
Works well with.
- AEO — Answer Engine OptimizationSearch increasingly returns an answer, not a list. Being the source of that answer is the whole game.Explore
- SEOSearch traffic is the only channel that keeps working after you stop paying for it. It is also the slowest to fake.Explore
- Content MarketingPublishing filler helps nobody. Content should answer a real question so well that it becomes the reference.Explore
Start with a website that works.
$999 one-time. Live in as little as 3 days, with 3 months of hosting included. Add GEO when you are ready.