Stop Paying for Clicks. Start Buying Customers.
A click is not a customer. If nobody is measuring what happens after the click, you are buying traffic and calling it marketing.
What Google Ads means
Google Ads management is the ongoing strategy, build, measurement and optimization of paid campaigns across Google Search, Performance Max, YouTube, Display and remarketing placements.
How the work actually runs.
Measurement first
Conversion and call tracking before any spend. Without it, every decision that follows is guesswork with your money.
Intent segmentation
Campaigns split by how ready the searcher is to buy, so budget follows intent instead of spreading evenly across everything.
Waste elimination
Continuous negative keyword work. Most wasted spend is not a bad keyword, it is the hundreds of irrelevant searches nobody excluded.
Landing and iterate
The destination page is treated as part of the campaign, then tested. Sending expensive traffic to a weak page is how businesses conclude that ads do not work.
How Nine99 approaches it.
Measure the outcome, not the click
Conversion and call tracking come first. Without them, every optimization decision after that is guesswork with your money.
Negative keywords are the job
Most wasted spend is not a bad keyword — it is the hundreds of irrelevant searches nobody excluded. That work never stops.
The landing page is part of the campaign
Sending expensive traffic to a weak page is the fastest way to conclude that ads do not work. We fix the destination too.
Built to hand over
Your account, your data, your conversion history. Structured so you are never held hostage by your agency.
What people get wrong.
Plain corrections to the things we hear most often.
Myth: Google Ads stopped working.
Fact: Untracked, unsegmented accounts stopped working. Auctions became more competitive, which punishes sloppy setup far more than it punishes small budgets.
Myth: A bigger budget fixes poor performance.
Fact: Scaling an unprofitable structure just loses money faster. Fix measurement and relevance, then scale what proves itself.
Myth: Automated bidding means nothing to manage.
Fact: Automation optimises toward the goal you give it using the data you feed it. Bad conversion data produces confidently bad decisions.
What we actually look at.
Not promised outcomes — the real signals we measure and report on.
- Cost per qualified enquiry, not cost per click
- Search term relevance and wasted spend share
- Conversion and call tracking accuracy
- Landing page conversion rate by campaign
- Impression share lost to budget versus rank
What’s included.
Scope is agreed up front, in writing. You always know what you are buying before you buy it.
- Google Search campaigns
- Performance Max campaigns
- YouTube campaigns
- Display and remarketing
- Competitor targeting where permitted
- Keyword strategy
- Negative keyword management
- Conversion tracking setup
- Call tracking
- Dedicated landing pages
- Bidding strategy
- Ongoing campaign optimization
Straight answers.
What return on ad spend can you guarantee?
None — and you should be sceptical of anyone who guarantees a specific ROAS. Results depend on your margins, offer, market and competition. What we commit to is rigorous measurement and honest reporting.
How much should I spend?
Enough to gather meaningful data in your market without betting the business. We would rather start deliberately and scale what proves itself.
How fast do Google Ads work?
Traffic can arrive the day campaigns go live, which is why ads pair well with SEO. Reaching efficient, stable performance takes longer as data accumulates.
Works well with.
- Paid SocialSearch captures demand. Social creates it. If nobody is looking for what you sell yet, this is how they find out it exists.Explore
- Conversion Rate OptimizationDoubling your traffic is expensive. Fixing why half your visitors leave is usually cheaper and faster.Explore
- Analytics & AttributionHalf your marketing works. Without measurement, you have no idea which half — so you keep funding both.Explore
- Website Design & DevelopmentA website is not a brochure. It is the hardest-working salesperson you will ever hire — and it should be built like one.Explore
Start with a website that works.
$999 one-time. Live in as little as 3 days, with 3 months of hosting included. Add Google Ads when you are ready.