The Leads You Already Paid For.
Most leads do not say no. They say not right now — and then never hear from you again.
What Email + SMS Marketing means
Email and SMS marketing is the use of owned, permission-based messaging channels to nurture leads, drive repeat purchases and retain customers.
How the work actually runs.
Map the lifecycle
Identify the moments that matter: new enquiry, no response, quoted, won, dormant. Each one deserves a different message.
Build the sequences
Written to be genuinely useful rather than nagging, with a clear reason for each send and an easy way out.
Consent and compliance
Opt-in, opt-out and record keeping configured properly. SMS in particular is heavily regulated and we build to comply.
Measure and prune
Sequences that do not earn a response get rewritten or removed. Sending more is not the same as sending better.
How Nine99 approaches it.
You own this audience
No algorithm change can take your list away. It is the most durable marketing asset you can build.
Follow-up beats persuasion
Most deals are lost to silence, not objections. Automated, well-timed follow-up recovers revenue you have already paid to acquire.
Consent handled properly
Opt-in, opt-out and record-keeping configured to respect both your customers and the rules that govern these channels.
SMS used sparingly
Text is intimate and expensive to abuse. We reserve it for genuinely time-sensitive, useful messages.
What people get wrong.
Plain corrections to the things we hear most often.
Myth: Email marketing is dead.
Fact: It remains among the highest-return channels available, precisely because you own the audience and can reach it repeatedly at almost no marginal cost.
Myth: More sends means more revenue.
Fact: Frequency without relevance trains people to ignore you, then to unsubscribe. Attention is the asset being spent.
Myth: We can text anyone who gave us a number.
Fact: Consent requirements for SMS are strict and enforced. Getting this wrong is a legal exposure, not a growth tactic.
What we actually look at.
Not promised outcomes — the real signals we measure and report on.
- Revenue per recipient, not open rate alone
- Reply and conversion rate by sequence
- Unsubscribe and complaint rate
- Deliverability and sender reputation
- Dormant contacts successfully reactivated
What’s included.
Scope is agreed up front, in writing. You always know what you are buying before you buy it.
- Lifecycle marketing strategy
- Promotional campaigns
- Newsletters
- Nurture sequences
- Reactivation campaigns
- Abandoned-lead follow-up
- Drip sequences
- Customer retention programmes
- Consent and opt-out workflows
Straight answers.
Is email marketing still effective?
Yes — consistently among the highest-return channels available, precisely because you own the audience and can reach it repeatedly at almost no marginal cost.
Can you text my customers?
Only with proper consent and a working opt-out. SMS is heavily regulated and we configure it to comply, not to gamble with your business.
Which platform do you use?
The email and SMS provider is configurable. We will work with what you already have or recommend based on your CRM and volume.
Works well with.
- Marketing AutomationThe business that replies first usually wins. Automation makes first place the default instead of a lucky accident.Explore
- Conversion Rate OptimizationDoubling your traffic is expensive. Fixing why half your visitors leave is usually cheaper and faster.Explore
- Analytics & AttributionHalf your marketing works. Without measurement, you have no idea which half — so you keep funding both.Explore
- Content MarketingPublishing filler helps nobody. Content should answer a real question so well that it becomes the reference.Explore
Start with a website that works.
$999 one-time. Live in as little as 3 days, with 3 months of hosting included. Add Email + SMS Marketing when you are ready.